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The pros and cons of written media
The common pitfalls of writing
Email & ‘Netiquette’
Letter writing – the basics
The danger of the spellchecker!
Understanding style and tone
Four secrets of effective writing
The power of the ‘Active’ voice
Learning to get rid of abstract language
The ‘Fog Index’
Recognising the right – and the wrong – word
Making writing clear and meaningful
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