Brand Champions™

Course title

Brand Champions™

Overview

An advanced programme that will teach attendees how to utilise the power of NLP and Emotional Intelligence (EQ) to deliver an exceptional customer experience and to become powerful advocates for your products and services and the organisation's brand.

Objectives

Understand how every interaction impacts on your image and market positioning

How to reflect brand values during every customer contact

Learn powerful NLP communication and empathy skills

Learn how to use rational and emotional drivers to maximise service and sales opportunities

Content

Understanding 21st Century service expectations

How to embody the 'brand' strategy during every customer interaction

7 key steps to the Emotionally Intelligent Service and Sales Professional

Understand 'loyalty drivers' and how to influence them

Understand your customer's preferred communication style

The intricacies of emotional and rational buying

Developing a consultative style that will enhance customer loyalty

Utilising NLP and 'statement management' to control the customer's environment

Delivery

In-company programme (typical group size: 8-12 attendees)

Duration

2 days

Fees

Subject to quotation

Course description

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